Using Marketing Data for Revenue Growth: The Key to Doubling Your Admissions

In the highly competitive field of behavioral health, admissions directors are constantly looking for new ways to drive new admissions. Whether through paid search campaigns, partner referrals, or organic marketing efforts, the ultimate goal is to bring in more patients. However, focusing solely on the number of admissions can lead to misguided decisions. The true key to unlocking growth lies in using marketing data for revenue growth, and this is where Dazos’ data-driven approach comes into play.

As an expert responsible for managing admissions at a behavioral health facility, you know that while marketing brings patients in the door, understanding which campaigns bring the highest value is critical. In this article, we’ll explore how Dazos Marketing Reports can help you optimize your marketing efforts, measure your true cost per admission (CPA), and ultimately double your admissions by focusing on what truly drives revenue growth.

Why Focusing Solely on Admission Numbers is Misleading

At first glance, it might seem logical to measure the success of a marketing campaign based on the number of admissions it generates. More patients mean more revenue, right? Not exactly.

Consider this example: You launch two marketing campaigns. Campaign A generates 15 new admissions, while Campaign B results in only 10. Most people would assume Campaign A is more successful because it brought in more patients. However, when you look at the actual revenue data, Campaign A only generated $140,000, while Campaign B brought in over $200,000. Despite having fewer admissions, Campaign B yielded a much higher return.

This is where many behavioral health organizations struggle — they are looking at admission volume, not value. Without knowing the financial impact of each admission, it's impossible to make data-driven decisions that fuel real growth. By using marketing data for revenue growth, you can look beyond admissions volume and truly understand what’s driving your bottom line.

Understanding Your Cost Per Admission (CPA)

One of the most critical metrics for any admissions director is the cost per admission (CPA). CPA measures how much you are spending to bring in a new patient, and it’s a key indicator of your marketing campaign's effectiveness. If you’re spending more on marketing than you’re making from admissions, your campaigns aren’t sustainable.

The problem many behavioral health facilities face is that their systems don’t provide comprehensive data on CPA. They might tell you how many people came in through a specific marketing channel, but they don’t give you the complete picture of how much revenue those admissions actually generated.

This is where Dazos Marketing Reports step in. By integrating with your existing CRM and EMR, Dazos tracks not only admissions but also the financial outcomes associated with those patients. It gives you a clear view of which campaigns are yielding the highest return on investment (ROI), allowing you to focus your marketing dollars on the efforts that matter most.

Using Dazos to Track Revenue per Admission

So how can you ensure that you’re not just bringing in more patients, but that those patients are generating substantial revenue for your facility? Dazos Marketing Reports provide real-time data on revenue per admission. This powerful tool allows you to:

• Compare admissions vs. revenue: Track not just how many patients each marketing campaign is generating, but how much revenue those patients are bringing in.
• Break down revenue by patient: Understand how much each individual patient is worth to your facility, from the moment they enter treatment through billing and collections.
• Monitor trends over time: See which marketing channels consistently bring in high-revenue patients, so you can allocate more resources to those strategies.

With this level of insight, you can make informed decisions that focus on quality over quantity, ensuring that every dollar you spend on marketing is delivering maximum value.

Optimizing Your Marketing Channels

Once you have a clear understanding of which marketing efforts are driving the highest revenue, it’s time to optimize your campaigns. Dazos makes this easy by providing comprehensive reports on the performance of different marketing channels. Whether you’re investing in paid search, partner referrals, or email marketing, Dazos allows you to:

• Track individual campaigns: Get a detailed view of how each campaign is performing, including the number of admissions and the revenue generated.
• Calculate return on ad spend (ROAS): Understand how much revenue you’re making for every dollar you spend on advertising.
• Adjust your strategy in real-time: With real-time analytics, you can adjust your campaigns on the fly, reallocating budget to the channels that are driving the most revenue.

For example, you might find that paid search ads targeting a specific demographic are yielding a higher CPA but driving higher-value patients. This insight allows you to shift your strategy, investing more in what works and cutting what doesn’t.

Doubling Admissions by Focusing on What Matters

By using marketing data for revenue growth, Dazos empowers you to focus on the metrics that truly drive success. Instead of simply trying to bring in more patients, you can now hone in on the most profitable admissions. Here’s how this data-driven approach can help double your admissions:

• Maximize marketing efficiency: When you know exactly how much revenue each admission brings in, you can spend more efficiently, targeting the channels and campaigns that drive the highest ROI.
• Attract higher-value patients: By identifying which marketing efforts bring in the most valuable patients, you can tailor your messaging and strategy to attract more of those individuals.
• Reduce CPA and increase revenue: Optimizing your campaigns means you’ll spend less money acquiring each patient while bringing in higher revenue from each admission.

This shift in focus allows you to scale your marketing efforts effectively, bringing in not just more patients, but more revenue per patient. By leveraging the full power of Dazos Marketing Reports, you can achieve sustainable growth for your facility.

Conclusion: Data-Driven Marketing for Sustainable Growth

In the world of behavioral health, where patient admissions are both critical and time-sensitive, relying on traditional marketing metrics can lead to missed opportunities. Dazos’ data-driven approach allows you to go beyond admissions volume and focus on revenue growth, providing the insights you need to optimize your marketing strategy and maximize ROI.

By tracking CPA, revenue per admission, and marketing channel performance, you can make informed decisions that will double your admissions while boosting your bottom line. With Dazos Marketing Reports, you no longer have to guess which campaigns are working — the data will tell you.

Start using marketing data for revenue growth with Dazos today, and watch your admissions soar!